Betches Don't Broadcast

Betches is a multimodal new media brand that has become very popular among millennial women. In our podcast we analyze the ways in which Betches uses the principles of new media to enhance its experience and why Betches would not work in an old media world. We chose to focus on the key terms narrowcasting and stickiness, as described by Jenkins and Creeber, and how Betches uses these new media techniques.

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