Welcome to another episode of Media Nouveau. This week, our group chose to explore the significance of Snapchat as predominant social media platform. It has been on the rise since 2011 and is now a staple in communication. Yet, we addressed an interesting outlook on its capability as a spreadable versus a sticky source of media. Hope you enjoy it.
Betches Don’t Broadcast
Betches is a multimodal new media brand that has become very popular among millennial women. In our podcast we analyze the ways in which Betches uses the principles of new media to enhance its experience and why Betches would not work in an old media world. We chose to focus on the key terms narrowcasting and stickiness, as described by Jenkins and Creeber, and how Betches uses these new media techniques.
Betches Don’t Broadcast
Betches is a multimodal new media brand that has become very popular among millennial women. In our podcast we analyze the ways in which Betches uses the principles of new media to enhance its experience and why Betches would not work in an old media worl ...