Renren

Renren’s Rise and Fall

Description

In this episode of Media Nouveau, we discuss a Chinese social network, Renren, the so-called “Facebook of China”. By introducing Renren’s original orientation and strategies and comparing them with its later transformation, we delve into the reasons why Renren became famous in the beginning but quickly declined within a few years though it took a similar path with Facebook. What did Renren do wrong? Let’s find the answers in this podcast!

Sources

Madden, Normandy. “Chinese Social Network Renren Expands Beyond College Students.Ad Age. November 11, 2009. Accessed October 30, 2017.

Rapoza, Kenneth. “China’s Social Network RenRen is no Facebook.” Forbes. August 09, 2011. Accessed October 29, 2017.

Renren: The Failed “Facebook of China.” TechNode. November 12, 2014. Accessed October 30, 2017.

Jenkins, Henry, Sam Ford, and Joshua Green. Spreadable Media: Creating Value and Meaning in a Networked Culture. S.l.: NYUP, 2013.

Fuchs, Christian. Social media: a critical introduction. 53-54. Sage, 2014.

What is the limit of friend requests you can have? | Facebook Help Community.” Facebook. Accessed November 05, 2017.

Photo Credit:

Renren by Luisa Beltran on pehub.com

Rise and fall image via Shutterstock

Music Credit:

Inner Warmth from www.moyimusic.com

君をのせて by 宫崎骏          from The collection of Miyazaki Hayao

 

 

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